Periscope was Sega's first highly successful arcade game. In the video game arcades, Sega was known for games such as Zaxxon and Out Run. Under Rosen's leadership, Sega continued to grow and prosper. In 1969, Gulf+Western purchased Sega, and Rosen was allowed to remain CEO of the Sega division. Within a year, the new company released a submarine-simulator game called Periscope that became a smash-hit worldwide. Rosen Enterprises and Service Games merged in 1965 to make Sega Enterprises. Business was booming, and Rosen Enterprises expanded by importing coin-operated electro-mechanical games. When the company imported coin-operated instant photo booths, it stumbled on a surprise hit: The booths were very popular in Japan. In 1954, another American businessman, David Rosen, fell in love with Tokyo and established his own company, Rosen Enterprises, Inc., in Japan to export art. Bromely suggested that the company move to Tokyo, Japan in 1951 and in May 1952 " SErvice GAmes of Japan" was registered. Sega was founded in 1940 as Standard Games (later Service Games) in Honolulu, Hawaii, by Martin Bromely, Irving Bromberg, and James Humpert to provide coin-operated amusements for American servicemen on military bases. History Origins and entry into the video game market (1945–1989) Until 2000, Sega's official corporate name was Sega Enterprises Ltd. ![]() Sega Australia is tied with Sega Europe because of the PAL situation, and releases Sega Master System and Sega Mega Drive games with Nintendo Australia. Sega started operations in Australia in the mid 80's as a joint venture with Ozisoft which became Sega Ozisoft until the late 90's when Sega took it's shares from Ozisoft and became Sega Enterprises Australia Ltd, now Sega Australia Ltd. Sega Australia's headquarters are located in Sydney, Australia. Sega's North American division, Sega of America Inc., is headquartered in San Francisco, California having moved there from Redwood City, California in 1999. Sega's European division, Sega Europe Ltd., is headquartered in the Chiswick area of London. Sega's main offices, as well as the main offices of its domestic division, Sega Corporation (Japan), are located in Ōta, Tokyo, Japan. The company had success with both arcades and home consoles, but on January 24, 2001, formally left the consumer console business and began concentrating on software development for multiple platforms. ![]() Template:Nihongo is a multinational Japanese (originally American) video game software and hardware development company, and a former home computer and console manufacturer. Master System, Genesis/Mega Drive, Game Gear, Sega 32x, Sega CD, Nomad, Sega Pico, Saturn, Dreamcast |products = [[sonic the, Virtua Fighter, Virtua Tennis, Shenmue, House of The Dead |industry = Video games, former video game console manufacturer |key_people = Hajime Satomi, CEO Sega Corp, Naoya Tsurumi, CEO SOA and SE Simon Jeffery, COO and President SOA Mike Hayes, COO and President SE Yu Suzuki, Yuji Naka notable game designers Template:Flagicon Sydney, New South Wales, Australia Template:Flagicon San Francisco, California, USA ![]() |location= Template:Flagicon Ōta, Tokyo, Japan |foundation = Standard Games (1940) Template:Fact Service Games (May 1952 ) |company_slogan=Welcome to the next level
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